Amedani Studio has designed the labels for three new varieties of coffee roasted by Tostato, an artisanal micro roasting and specialty coffee bar based in Brescia.

Our creative process began with an in-depth research on Tostato’s Brand Identity. His informal but professional style has allowed us to develop an idea of alternative labels, unrelated to the visual depiction of coffee’s origin.

Each label has been designed to tell a unique visual story, connecting the consumer to the brand essence. To maintain the authenticity and immediacy of the message, we chose to use freehand drawing techniques. This approach allowed us to better express our idea, making each label a small work of art. The bold and raw style of these illustrations, inspired by street-punk imagery, perfectly matches the philosophy of Tostato which enhances the quality and integrity of each roasted coffee.

The labels have been designed with careful consideration of their functionality and visual impact. We worked closely with Tostato’s team to ensure that every element fully reflected their vision. The result is a triptych of irreverent and captivating labels, able to convey the passion and the uniqueness that has always characterized Tostato and its products.

In 2017, Tostato Specialty Coffees opened its doors in Brescia, quickly becoming a landmark for quality coffee lovers in the city. The decision to roast their own coffee has allowed Tostato to have almost complete control over the product chain, offering sought-after and passionately prepared varieties. Our collaboration aimed to highlight its dedication and the exceptional quality of their coffee, embodying both tradition and innovation in each design.