“Indana” is an influencer marketing platform that stands at the crossroads of creativity and commerce. Crafted with precision and insight, the logo and brand identity for indana serve as a visual testament to the platform’s commitment to seamless growth and expansion through the powerful tools of digital marketing.
The Indana logomark is a combination of rounded shapes converging and diverging, reminiscent of a perpetual return to the origin. This cyclical motion is not just a design choice; The gradual expansion of these rounded forms signifies the organic growth facilitated by Indana.
The geometric foundation of the logo is a polar grid, its radii stretching at precise 45-degree angles, giving the mark a sense of balance and symmetry.
A modern gradient blue takes center stage in the Indana color palette, embodying a cutting-edge aesthetic that aligns with the platform’s innovative approach. Set against a dark navy background, the gradient blue evokes a futuristic vibe, reflecting the forward-thinking nature of Indana. The gradual fading of colors from the center outward serves a the conversion and diversion concept.
Lama Sans, a typeface that combines simplicity with efficacy, was handpicked to articulate the Indana wordmark. To add a subtle touch of cohesion, the wordmark features a consistent element into the letter “i”.
In order to compliment the visual system, a container derived from the logo’s shapes serves as a spotlight, drawing attention to key words and buttons, enhancing user interaction and navigation.
|As influencers and brands converge within the Indana ecosystem, the logo becomes a beacon, guiding them toward a future shaped by innovation, connectivity, and the boundless possibilities of influencer marketing.