During the US economic boom after World War II, Americans began to spend more and shop more as the economy boomed and a culture of consumerism flourished.

The concept of prepared food for sale is closely connected to urban development. Homes in emerging cities often lack adequate space or proper food preparation facilities. Additionally, purchasing cooking fuel can be as expensive as the product purchased. Going out to eat, previously considered a luxury, has now become a daily occurrence, and then a necessity, in which, “da fried” is one of the top choices for “dinner”. Sunday”.

In addition to the fast food trend originating from Americans, Spain is the third largest country in Europe with the highest meat consumption. For example, in 2021, the per capita consumption of meat products amounted to 51 kg. That same year, according to data from the Ministry of Agriculture, about 1.28% of people ate lunch and 1.28% of people ate dinner outside their homes in Spain. Online food delivery apps are driving the food service market due to their convenience and quick delivery services.

Therefore, many Start-up businesses specializing in fast food products were born, including Mr. Chikin. Combining with traditional fried chicken, Mr Chikin is a brand that adds flavor to Spanish cuisine. The appearance of “Chikin” when indigenous people quickly pronounce the word “Chicken”. Another interesting fact, Mr. Chikin’s 2 owners are Vietnamese. That’s why today, Brandgo Vietnam Company, we have the opportunity to share with you more about how we designed the brand identity for Mr. Chikin. Mr. Chikin’s brand identity design is imbued by Brandgo with a lot of street energy, youthfulness and innovation. Let’s learn more about Mr Chikin’s Brand Identity through the article below!