Ouma is a brand concept dedicated to delivering premium dairy products infused with the goodness of dates. Our brand identity and packaging design are meticulously crafted to evoke a sense of joy, nostalgia, and approachability, ensuring seamless acceptance by our cherished audience in the market.
At the heart of Ouma lies a playful yet nostalgic design ethos. Our brand logo embodies this ethos, featuring a whimsical font and charming imagery that instantly transports consumers to a simpler, happier time. The playful elements in our branding resonate with consumers of all ages, fostering a deep emotional connection with the brand.
For our packaging design, we employ a mood colour palette inspired by the rich hues of dates, complemented by analogous shades to maximise the sensory experience of each flavor variant. Illustrations of dates adorn the packaging, creating a visually appealing pattern that not only showcases the product but also captures the essence of its natural ingredients. The use of nostalgic illustrations adds a touch of warmth and familiarity, inviting consumers to indulge in a delightful sensory journey with Ouma.
With a focus on creating a memorable brand experience, Ouma’s design language exudes a sense of fun, joy, and authenticity. Every aspect of our brand identity and packaging design is carefully curated to evoke positive emotions and resonate with our target audience, making Ouma a beloved choice for those seeking wholesome dairy products infused with the sweetness of dates.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Widarto Impact Crafts Nostalgic Branding for Ouma’s Premium Dairy Products
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Trenggalek
- Market Region: Asia, Europe, Middle East, North America
- Project Deliverables: Brand Naming, Creative Direction, Logo Design, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: Branding Agency London, Branding Agency California, Branding Agency Riyadh, Branding Agency Jakarta, Branding Agency Surabaya, Branding Agency Singapore, Branding Agency Malaysia, Branding Agency Paris, Branding Agency San Diego, Packaging Design Agency
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Credits:
Creative Director: Eko Widarto
