When Black Fountain Capital, an esteemed global venture capital firm based in Geneva, sought a transformative rebrand, they turned to Fable&Co. Embracing a vision to infuse smart capital and unwavering support, Black Fountain empowers ambitious and resilient founders. Together, they breathe life into dreams and turn limitless possibilities into extraordinary realities.

By backing exceptional visionaries destined for greatness, Black Fountain go beyond mere investment; acting as catalysts for transformation, empowering founders to reach new heights & unlock the full potential of their ventures.

The brand design for this established venture capital firm exudes elegance & professionalism, meticulously crafted to reflect the firm’s coveted reputation yet also dynamic & inspiring enough to engage effectively with their founder audience. The design seamlessly integrates a refined & natural colour palette. The logo – a simple monogram of the firm’s initials – is paired with a modern sans-serif font & cursive serif combination, balancing tradition with contemporary flair.

High-quality materials, including embossed business cards & sleek, minimalistic stationery, enhance the tactile experience. Each element – from the subtle textures & confident use of clean space, to the strategic placement of brand assets – conveys a message of stability, innovation, & forward-thinking investment strategies. This perfectly encapsulates the firm’s identity & authentically differentiating them from countless other venture capital firms.

This new brand identity was consistently applied to key deliverables, including a corporate stationery suite, social media channels, business templates, PowerPoint decks, along with a dynamic & engaging new website.

It was crucial that the website portrayed the same sense of confidence & effortless sophistication as the brand identity. The Black Fountain website adopts the use of seamless transitions & subtle animations throughout to create a smooth & rewarding digital experience. This is balanced with the clean & minimal aesthetic exuding a sleek & timeless quality.