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Fresh Design Meets Classic Elegance in Men’s Fragrance for Massimo Dutti 1985, Designed by Lavernia & Cienfuegos

Fresh Design Meets Classic Elegance in Men’s Fragrance for Massimo Dutti 1985, Designed by Lavernia & Cienfuegos

Massimo Dutti has launched this new men’s perfume, where the name “1985” refers to the year the company was founded. They wanted to give it a contemporary, youthful, and fresh vibe while maintaining the tone of elegance that characterizes the brand.. For the secondary packaging, we adopted the concept of a book so that its display in the store would resemble a library. This is why the information is provided on one of the sides, which functions as a spine. To elevate the perception of quality, it is covered in a textile-like paper and features black stamping for the brand name. Additionally, it has a fabric ribbon that makes it easy to extract the bottle, which also has a label on one side.

CREDIT

  • Agency/Creative: Lavernia & Cienfuegos
  • Article Title: Fresh Design Meets Classic Elegance in Men’s Fragrance for Massimo Dutti 1985, Designed by Lavernia & Cienfuegos
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Valencia
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle, Box
  • Industry: Beauty/Cosmetics
  • Keywords: parfum, fragance, massimo, dutti, lavernia, cienfuegos

  • Credits:
    Agency: Lavernia & Cienfuegos

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