Clos du Val came to CF Napa Brand Design with the idea of creating a to-go carrier for their 375 ml wines cheekily named Clos du Geaux.
From Clos du Val’s website: “Created for the adventurers, Clos Du Geaux makes our wines more accessible than ever for sipping on-the-go. Featuring four half-bottles of our Napa Valley Cabernet Sauvignon, Sauvignon Blanc, or a mix of the two, these packs are portable, convenient, and sealed with screw caps – no corkscrew required! Take CLOS DU GEAUX on a picnic, to the beach, or on any outdoor adventure.”
Clos du Geaux is available in 3 kinds:
1. Summertime Sipper, featuring four half-bottles of Clos du Val’s crisp and refreshing 2023 Sauvignon Blanc.
2. Mixed, featuring Clos du Val’s two half-bottles of 2023 Sauvignon Blanc and two half-bottles of 2022 Cabernet Sauvignon.
3.Cabernet Love, featuring four half-bottles of Clos du Val’s vibrant 2022 Napa Valley Cabernet Sauvignon.
The design needed to capture a softer aesthetic to represent the easy-going occasions wine-on-the-go is enjoyed. CF Napa Brand Design created a series of three 4-pack carriers with pastel hues, encapsulating the colors of spring and summertime. The boxes were composed of collapsible, recyclable cardboard making for easy post-picnic cleanup. Each panel displays unique messaging; including Clos du Val’s modern sans-serif specialty wordmark, a blind emboss of the Three Graces icon, and a clever tagline. The carriers present a luxury purse sensibility that even the most fashionable of Clos du Val enjoyers would be proud to tote to their next gathering.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Makes Fashionable Wine-to-Go Packaging for Clos du Val
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa, United States
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Creative Direction, Design, Graphic Design, Packaging Design, Product Design, Type Design, Typography
- Format: Box
- Industry: Food/Beverage
- Keywords: Clos du Geaux Wine Carrier Design
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Credits:
Design Agency: CF Napa Brand Design