Created to create. Maka Group is a communication agency known for its ability to forge authentic connections between people and brands through memorable content, strategy, and creativity. The company operates in two main areas: Maka Creative, offering 360º solutions for the creative market, and Maka Imob, specializing in creative solutions for the real estate market.

Challenge and Goal
The company expanded rapidly without a brand. The lack of a visual identity led to a series of challenges, from brand recognition in the market to difficulties in prospecting new clients, limiting the company’s growth.

The project’s objective was to create a visual identity that, in addition to reflecting the essence of the company, stands out in the market with its modern, creative, and adaptable language. An identity that connects the sub-brands while also differentiating them.

Identity
Flexible, dynamic, creative, and timeless: these principles guided the construction of the visual identity. The central goal of the project is for the audience to perceive the agency as a reference in creative solutions, a company in constant evolution. This was conveyed through the brand symbol, a representation of the letter “M” in upward motion, highlighting this dynamism.​​​​​​​

Colors
The color palette was created to allow each sub-brand to stand out visually in the market while maintaining overall harmony. The color selection was carefully aligned with the business objectives and personality of each sub-brand.