LoveGunn – Jealous Sweets – Brand Refresh
“Sweets are not just for kids, they shouldn’t be pumped full of additives and they should always taste amazing. Jealous Sweets is a brand that is committed to making junk-free sweets that prioritise flavour. The new Jealous brand epitomises this.Jealous Sweets was set up in 2011 by two friends, Taz & Imran. After a successful first 7 years stocking high-end retailers such as Selfridges, Harrods and Wholefoods, Jealous decided they wanted to step up to the next level, focussing on the FMCG market, and to do that, refresh their brand. LoveGunn created a new brand that is bold, brave and bright. An aspirational and fun visual identity which reflects the Jealous personality and values whilst maximising shelf-presence and brand association.”
CREDIT
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
