GEXTRECS (GOVSATCOM Extreme Events Civil Security Service) is a project implemented by the Polish Space Agency as part of the Horizon Europe programme. Its aim is to prepare innovative scenarios and implement demonstrations regarding crisis situations using secure satellite communication services for GOVSATCOM government users.
The main focus of the project is to create a prototype tool for dynamic, optimised planning of satellite communication resource allocation. Additionally, an integrated module will be developed to balance network traffic load, supporting the operation of existing satellite systems.
The GEXTRECS project consortium includes GMV (Spain) as the project leader, GMV (Poland), Hisdesat (Spain), TTCOMM (Poland), ISAR (Germany), IXAT (Germany), CSIC (Spain), Resolvo (Italy), and POLSA (Poland).
In the branding process, key image elements for the project were developed. The logo and key visual were designed for universal use, creating a versatile logo system with different configurations.
The key visual is based on the idea of a signal, using various colours from a developed palette to symbolise different types of signals. This system of visual identification ensures the key visual elements of the GEXTRECS project can be used across various communication channels.
Comprehensive brand guidelines were developed to outline the rules for applying these designed image elements.
CREDIT
- Agency/Creative: Brandglow Branding Agency
- Article Title: Brandglow Branding Agency Cooperates with Polish Space Agency (POLSA) in a Branding Process of the GEXTRECS Project
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: OPOLE
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Mark
- Industry: Aerospace
- Keywords: branding brand guidelines polish space agency gextrecs
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Credits:
Art direction / design of the GEXTRECS brand mark and visual identity system:: Łukasz Rożański
Key visual:: Anna Molokanowa
Project management / animation:: Marcin Gajos
