At VantaBlack Studio, we draw inspiration from the darkest and most captivating stories to create packaging designs that mesmerize and transport our clients to unimaginable worlds. This time, we delved into the legend of Baba Yaga, the Slavic forest witch, to bring to life a unique and memorable bottle design.
The Bottle: An Echo of Prohibition: The bottle’s shape draws inspiration from the Prohibition era, when speakeasy owners illegally distilled alcohol and hid it in canning jars in their basements. This reference creates a connection with the idea of the forbidden and the clandestine, key elements in Baba Yaga’s story.
The Label: An Encounter with the Witch and Her Geese: The label’s illustration is an original work of art that captures the essence of Baba Yaga. The witch, with her traditional attire and piercing gaze, emerges from the dark forest, accompanied by her black geese, loyal guardians who help her watch over and punish those who disrespect her.
A Dark and Mysterious Color Palette: The color palette used in the design is dark and mysterious, reflecting the gloomy atmosphere of the forest and the enigmatic nature of Baba Yaga. Black, gray, and green tones create an atmosphere of suspense and anticipation, inviting the consumer to enter the witch’s world.
More Than Packaging, A Sensory Experience: VantaBlack Studio’s packaging design goes beyond visual aesthetics. Every element, from the shape of the bottle to the texture of the paper, is carefully selected to create a complete sensory experience. When holding the bottle, the consumer will feel the roughness of the paper, evoking the bark of the forest trees. Upon opening it, they will be met with the spiced and mysterious aroma of the liquor, similar to the magical potions Baba Yaga prepared.
CREDIT
- Agency/Creative: Vantablack Studio
- Article Title: VantaBlack Studio’s Packaging Design: A Journey Into Enchanted Darkness
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: MENDOZA
- Market Region: Asia, Europe, Global
- Project Deliverables: 3D Design, Branding, Illustration
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Packaging Branding Gin Design Graphic Whisky Label
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Credits:
ILLUSTRATOR: FRANCO LUNA