Carbs. Love or hate em, they’re fully loaded up in most of the foods we eat. That’s why Carblo was born, to cater for people who are living a different lifestyle – whether it’s Keto, LCHF, Diabetics or people just wanting to reduce the refined carbs in their diets. Packing a punch with colour and a cheeky copytone, Carblo embraces the low life and brings the excitement back to the low carb space.
Inspired by the name and the mission, they created a whole brand language that has flipped the meaning of ‘low’ on its head. So Carblo is setting the bar lo. The fans are lo lifes. And the brand never keeps a lo profile. A cheeky position that becomes the trademark copy style. They then crafted a bold and bright brand, one that can confidently ask people to be a lo life. A brand that says ‘we’ve reached a lo point’ needs to do the exact opposite. Armed with a gorgeous colour palette and a signature type style, Carblo is ready to lower carbs but big up life.
Launching with three pizzas, Carblo is poised to hit the marketplace and there’s no limit for how lo it can go. With eyes set on the keto consumers first and foremost, the product utilises almond flour to reduce the carbohydrate content of typically carby foods. The range can flex across lo carb versions of pizza, pasta, rice and all your favourite cupboard staples.
Carblo showcases how low carbs doesn’t have to mean a low quality brand.
CREDIT
- Agency/Creative: ALLGOOD
- Article Title: A New Brand for Low-Carb Living, Introducing Carblo by ALLGOOD in Collaboration with Double The Sugar Studios
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Leeds
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Tone of Voice, Packaging Design, Photography
- Industry: Food/Beverage
- Keywords: Low carb pizza brand keto diet almond flour vibrant
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Credits:
Designer: Holly Boden
Senior Designer: Beth Middleton
Founder: Paul Dodd
Account Manager: Gemma Trimble
Senior Designer: Vicki Maher
Photographer: Ricky Bonici
Stylist: Verity Walcott
