We are thrilled to unveil the redesigned brand identity for Hawthorn Interiors, an innovator in eco-friendly home decor. Through our collaborative efforts, we’ve crafted a visual language that resonates with Hawthorn’s core values of sustainability, elegance, and harmony with nature. This new identity not only represents the aesthetics of modern design but also embodies Hawthorn’s mission to transform how we live by integrating the serenity and vitality of the natural environment into our living spaces.
Our design approach was centered around creating a brand that speaks directly to the heart of eco-conscious consumers. We incorporated earthy tones and fluid shapes that reflect the tranquility and resilience of nature, ensuring that each element fosters a sense of peace and sustainability. By focusing on durable, timeless, and elegant decor pieces, the brand encourages a deeper connection between the consumer and their environment, promoting a lifestyle that values both beauty and environmental responsibility.
This partnership highlights our dedication to not only meeting the aesthetic needs of the market but also addressing the global call for sustainability. It’s a testament to our commitment to design that doesn’t just look good but also does good, inspiring mindful living and thoughtful consumption. We are proud to contribute to Hawthorn’s journey towards creating sustainable and stylish living spaces that pave the way for a greener future.
CREDIT
- Agency/Creative: Numinous
- Article Title: Eco-Elegance in Design: The Hawthorn Interiors Brand Identity Journey
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Portland ME
- Market Region: North America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Logo Design
- Industry: Retail
- Keywords: Branding, Interior design, Identity, Logo Design
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Credits:
Creative Director/Founder: Geovanie Radcliffe