Antyodaya Chetana Mandal is a Gandhian NGO focused on the upliftment of the downtrodden tribal population of Northern Odisha. Originally established to transform the lives and livelihoods of a primitive tribe named Lodhas, ACM expanded into the social development of the broader neglected community. Over an awe-inspiring journey of more than 4 decades, it has established educational, medical, and community institutions touching over 4 million lives across 300 villages….

Elements Designed: Brand identity, Design systems, Print design, Social Media, Website, Photography, Videography, Content, Research….Target Audience: Socio-economically aware allies who are willing to support social upliftment financially or through spreading awareness or through volunteering….Keywords: Care, Sincerity, Non-violence, Upliftment, Hospitality, Self-governance, Healthcar….

The Problem: Even with a massive track record of social work under the leadership of Aditya Pattnaik, ACM lacked a proper digital presence. There was no place to interact with it or discover its 4 decades of history.

The Solution: We traced the rich history of the NGO, researching and documenting its contributions to society. We consolidated the documentation into a website giving them a digital presence and accessible archive. We developed a brand language and design system for ACM’s digital and physical communications. Following these, we also set up their social media and community channels for active interactions. These efforts modernized Antyodaya Chetana Mandal and brought forward their inspiring story in front of the public.

The Results: Having a public digital platform helped ACM showcase its inspiring journey and scale up the efficiency of its outreach programs. This brought more eyeballs and support to the hard work they are putting into the social upliftment of an entire region…..