Feel Revived is MenoEase Powder – a natural supplement specially designed to ease the symptoms of menopause. It helps establish the balance after rapid changes, that the body goes through during menopause.
One of the main goals was to distance our product from prescription medications and communicate Feel Revived’s natural composition without going too experimental. The product should evoke trust and support the product’s simplicity. Finally, it should bring some visual energy to match the brand name.
That is why we integrate floral and plant motifs into all visuals but try not to overload them and keep them minimal. At the same time, we show how to frame natural products without using green colors and the usual symbols.
We have created a cohesive graphic identity and packaging that aims to appeal to persons who are looking for a natural way to manage the side effects of menopause. The logo design is inspired by plant leaves and flower petals, conveying and magnifying the wellness philosophy of the brand. Our absolute favorite is the element of the flower petal we came up with while playing with typography. It was an instant finding, a part of R that reminded us of a flower that’s blooming and thriving. That was the moment when the whole graphic identity was born. Scaling it and applying the design on the packaging was a lot of fun, as it worked out really well with the pattern. R was transformed into an icon – the basis of the pattern that creates the impression of the product – a bold, colorful, and structured system that can guide you through tough times.
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CREDIT
- Agency/Creative: perfectly boring studio
- Article Title: Perfectly Boring Studio Establishes Visual Balance for Feel Revived
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Packaging Design
- Industry: Health Care
- Keywords: Packaging, meno powder, health supplement, brand identity, logo design
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Credits:
Creative Directress & Designer: Anastasiia Shcherban
Designer: Olya Dyatlova