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Polkadot’s Creative Packaging Design for Strange Brew’s Psychedelic Label

Polkadot’s Creative Packaging Design for Strange Brew’s Psychedelic Label

At the heart of Athens, Strange Brew is a unique and alternative craft brewery inspired by the psychedelic rock of the 70’s that stands as a beacon of brewing brilliance. With a broad portfolio of high standard beer products, Strange Brew sets the tone for the emerging Greek craft beer scene! Their beers are split into two categories: the core line and the “special” projects, supplemented by frequent collaborations.

Superdelic Trip is a delicious West Coast Dipa (brewed in celebration of the 1st anniversary of the mighty Last Row Beer Bar) where boldness meets adventure in every sip. This exquisite brew unveils the essence of the innovative Superdelic hop variety, elevated by a subtle infusion of Columbus hops; crafted with precision and passion.

Inspired by the kaleidoscopic world and the vibrant spirit of psychedelia, the label design instantly catches the eye. Illustrated elements of surrealism dance across the label, while the centerpiece is a spooky, ooey, gooey shroom-covered cranium.
Convoluted curves make an illusion of movement in the background and brilliant colors create a trippy aesthetic. For the typography we opted for groovy, Art nouveau-inspired customized typeface, while adding a gradient to enhance the multi-dimensional look and emphasize the visual depth. Psychedelic design after all fits the overall image and aim of Strange Brew; a sense of community and freedom of expression.

Buckle up, gaze into the void behind that skull’s eyes and enjoy this amazing Superdelic Trip!

CREDIT

  • Agency/Creative: polkadot design
  • Article Title: Polkadot’s Creative Packaging Design for Strange Brew’s Psychedelic Label
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Illustration, Label Design, Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: Strange Brew, Beer, Craft Beer, Local Breweries, polkadot design

  • Credits:
    Client: Strange Brew & Last Row Beer Bar
    Creative Direction: Neachos Ntaskas
    Art Direction: Clair Georgelli
    Illustration: Eva Kyrimi

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