Love for the territory, love for the raw materials and for the culture it can express, has always been the basis of the Sabadì’s brand personality.

With this new project, once again, Simone Sabaini, founder of the company, wants to pay homage to the extraordinary Sicilian territory, overflowing with beauty, through unusual postcards that reinterpret some of the symbolic places of this wonderful island. Palermo, Catania, Syracuse, Agrigento, Taormina, Noto, Pantelleria and the Aeolian Islands.

Here is the Sabadì — Grand Tour Sicily.

About the Design: Based in Sicily, it is a testament to the craftsmanship and dedication of a “lover of taste”, the owner, deeply committed to the art of chocolate. With a passion for creating unusual and exceptional combinations, Simone and his young company embodies a relentless pursuit of quality and innovation. For more than 10 years awarded Best Modica Chocolate, a shining example of its commitment to excellence.

The goal it was to be in line with the brand family feeling and, as usual, while reflecting the undeniable qualities of the row materials, reciepes and concept references (the places, this time). We have chosen to keep the current pack shape, as it has been an integral part of the Sabadì family. As we did before with Sabadì, we take care inside as outside of the pack, to give more space to illustrations and storytelling.

For the illustrations, we thought of combining together as many elements as possible to evoke outstanding beauty of the places depicted. For this brand, the theme of color is always very important. So here we are again working on finding a peculiar series of color palettes that are able to effectively feature each product in this new special collection.

We had a lot of fun working on temples, plants, cliffs, vases, sculptures and some animals!