Since I was studying Gender Studies and Cultural Philosophy I have a strong cultural/educational background. For me it is super important that kids can grow up in their own safe place, where all kind of emotions are not just allowed or accepted but also being embraced. Which my illustrative concept “The Grumpy Gang” I want to encourage kids as well as their family to enjoy themselves and to explore their true feelings without being ashamed of doing so.
Welcome to “The Grumpy Gang”—where bad moods are celebrated, and self-love reigns supreme! Picture this: a world where grumpiness is not just tolerated but embraced with open arms. The concept is all about encouraging you to embrace the full spectrum of your emotions, even on your grumpiest days.
Imagine donning a stylish hoodie emblazoned with our iconic “Grumpy Gang” logo and your best grumpy friends, and you’ve got yourself a look that’s as quirky as it is empowering.
But the brand isn’t just about fashion —it’s about fun and games too! Dive into our collection of hilarious card games designed to tickle your funny bone and lift your spirits, even on the gloomiest of days. Whether you’re playing “Five in a row” or “My bettr half” you’re guaranteed a good time with The Grumpy Gang.
And let’s not forget our collection of cheeky posters, perfect for adding a touch of grumpiness to any space. From motivational quotes with a twist to adorable illustrations of our grumpy mascot in various states of displeasure, our posters are sure to bring a smile to your face—even when you’re feeling a little grumpy.
So, what are you waiting for? Join The Grumpy Gang today and embrace your inner grump with style, sass, and plenty of laughter. After all, life’s too short to be anything but yourself—grumpiness and all!
CREDIT
- Agency/Creative: Maïson Vāu
- Article Title: Maïson Vāu’s ‘The Grumpy Gang’: Redefining Emotional Acceptance for Kids and Families Brand
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Palma de Mallorca
- Market Region: Global
- Project Deliverables: 2D Design, Brand Creation, Brand Design, Brand Identity, Character Design, Creative Direction, Digital Art, Digital Painting, Game Design, Illustration, Packaging Design, Packaging Guidelines, Poster Design, Product Design, Product Naming, T-Shirt Design, Textile Design
- Industry: Entertainment
- Keywords: Creative direction, illustrative concept, character design, poster design, game design, fashion design, naming, branding, brand identity, brand strategy, brand design, tone of voice, brand guidelines, tone of voice, packaging design, bespoke packaging, sustainable packaging, conscious design, 2D design
-
Credits:
Creative Director: Valentina Vāu
