About Project: As a craft distillery in Vietnam, Herevia Distillery pursues the philosophy of “Simple Sophistication”.

They approach the essence of traditional distillation techniques in their own unique way, offering products that satisfy both novice drinkers and passionate connoisseurs alike. This is how they convey the sophistication of their craft through a direct, simple, and pure tasting experience.

In this project, Cillgold collaborates with Herevia Distillery to design packaging for a collection of three types of rice-distilled spirits, following the ancient traditional methods of Vietnam, which Herevia Distillery has inherited, refined, and developed.

Key Concept: Rice-distilled liquor is a traditional beverage of the Vietnamese people, deeply intertwined with their lives since ancient times, making it difficult to pinpoint its exact origins.

With credible sources from the works of historian Dao Duy Anh, we believe that rice liquor emerged alongside the rice civilization, as evidenced by depictions found on Dong Son Bronze Drums. Among these patterns are depictions of daily activities, stilt houses, rice pounding, and the image of a dipper, suggesting that rice liquor may have been an integral part of ancient Vietnamese life.

This unique aspect inspired the direction of the design project. Drawing from the distinctive features of the Dong Son Culture, we incorporated them into the packaging design in an interesting and distinctive manner, while still maintaining traditional elements, reflecting the raw and rustic character of the people of that era.