This project one of my recent unofficial portfolio works that i created for the solar energy brand. For this brand I designed an exhibition identity also. With the fine uses of typography, I combined green circle to remind consumer that brand has a sustainable identity to encourage people to prefer sustainable and environmental energy resources. The work has been conducted with minimalistic and typographic elements almost works in every layout which is specialised carefully for the brand. Logotype which is brands main logos fonts was choosed as sans-serif which empowered the brand charisma fully modern and capable. Also the detail in the I letters top rectangle is which is shape like solar panel also enrich the consumer thoughts and wanting as well. Especially the green circle with gauissan blur which is almost in every visual assets matches perfectionally with the clean white layout. At the exhibition part of the work i tried to stay consist and developed A5 invitation envelopes which has same vibe as the rest of the work. I added date, title, event adress and block number and slogan to invitation card. Poster designs which has designed with gauissan blured green circle and typography is perfectly adjusted to invitation card as well, also adjusted to varieties fields like truck and exhibition field etc. Instead promo graphics there is also designs for print like branding manual, business cards and banner. These elements designed to match as identically with the brand and reflects brand values at the same time. There are some infographics which is detailedly inplaced to provide information about the brand also. The varieties of the work can easily give us a perspective we can implement the those graphic elements to variety field wherever it needs.
CREDIT
- Agency/Creative: Tolgahan Çalışkan
- Article Title: Tolgahan Çalışkan Created a Consistent Visual Identity for a Sustainable Energy Brand Kinetick
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Branding, Exhibition Design, Identity System, Typography
- Industry: Energy
- Keywords: Portfolio Work, Energy Supplier Brand Identity, Brand Identity Design
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Credits:
Graphic Designer: Tolgahan Çalışkan