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Barro Packaging Label Design for Quintas de Melgaço Winery by RitaRivotti

Barro Packaging Label Design for Quintas de Melgaço Winery by RitaRivotti

The bottle Barro evokes terracotta amphorae aging and artisan processes, wrapped in parchment paper, featuring a unique medallion handcrafted by a potter.

The Barro wine bottle was created for Quintas de Melgaço, a winery nestled in Portugal’s Vinhos Verdes region, celebrated for its dedication to producing exceptional wines from the indigenous Alvarinho grape variety. Inspired by decades of winemaking tradition, our aim was to blend the essence of heritage with sophistication and elegance, reflected in the bottle’s design. We meticulously created a bottle that pays homage to the ancient practice of aging wine in clay amphorae, exemplified by Barro, giving it a unique flavour profile, distinct from aging in traditional oak barrels. The white label features a delicately etched amphora that seamlessly melds with the glass, showcasing the wine’s tasting notes and name in exquisite relief. Wrapped in parchment paper bearing traces of clay, the bottle not only evokes the essence of amphorae but also celebrates artisanal heritage. Each bottle is also graced with a one-of-a-kind medallion, meticulously handcrafted by a local skilled potter, adding an exclusive and artisanal touch.

About Quintas de Melgaço:
The Alvarinho was born in the basin of the Minho River, in the northernmost region of Portugal. This grape variety is taken care of by over five hundred small Melgaço producers who are shareholders of Quintas de Melgaço. They are the protagonists and promoters of the region and its growth.

CREDIT

  • Agency/Creative: RitaRivotti®
  • Article Title: Barro Packaging Label Design for Quintas de Melgaço Winery by RitaRivotti
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Lisbon
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: packaging design, wine design

  • Credits:
    CEO & Creative Director: Rita Rivotti
    Creative Director: Pedro Roque
    Designer: Ana Moreira

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