Sailing through the meadows of aromatic plants

After the successful presentation of four hypnotically good brandies (rakija), Deep Hypnosis presents you Travarica, a particular type of brandy infused with local aromatic herbs, the recipe of which has been jealously guarded for centuries. The inspiration for the design came from a local herbalist who floats hypnotically on the waves of aromatic plants like a hardened sailor of the ancient Pannonian Sea, hence the nickname “meadow sailor” and how fitting it is.
This unusual meadow sailor continues the design saga of Deep Hypnosis, a brandy that presents traditional types of brandy in a completely different way with its hypnotized characters. Respecting tradition and quality as imperative for this product, we have designed packaging that differs from the classic, strict design that characterizes most products in this category. Deep Hypnosis brings a dose of humor, and the design is aimed mainly at new generations but also at all those eager to change the traditional approach to brandies.
With its amber colour and unique taste and smell, this herb will instantly hypnotize you and bring you back to the sunlit meadows where our meadow sailor sails, full of incredible stories about his adventures.
The consumption of fruit brandies (rakija) in the region is increasing, the market is constantly searching for new, high-quality brandies, and the age structure of the target groups is getting lower. What used to be the drink of older generations (predominantly baby boomers and generation X), a primarily male population, has completely changed: brandies are becoming a trendy, “influencer” drink of younger generations, predominantly millennials (generation Y) and even early generation Z, and consumption has from traditional bars, moved to clubs, parties, trendy places to go out. That’s why the story of Deep Hypnosis is entirely different.