The new Mundstoff product range offers concentrated fruit juices. All one needs to do to enjoy a refreshing soda is to dilute the desired flavor in water and then add ice.

Mundstoff comes from Hamburg, a city in the North of Germany, with a strong connection to the sea, commerce and shipping, due to its famous port. At the same time, the high-quality natural juices found in the Mundstoff mixes come from selected producers, mainly from the fertile Mediterranean region, like Greece, the country the creators of the brand come from. We tried to highlight the relationship of the above elements in the juice packaging, where nautical tattoos, sun, trees, water and juicy fruits are intertwined in a surreal way. Giant hands squeeze the fruits, creating a sea of flavor, ready to enjoy!

The Mundstoff product range is intended for the German-speaking market, for which we designed the identity for 4 flavors. Lemon is the main product, accompanied by familiar and some experimental options like Strawberry-Lemon, Peach and Pomegranate-Apple.

In addition to the label, we also designed a matching custom blue bottle. For that, we chose an opaque material to better preserve and protect the juices. Because it is a thick syrup, a flexible package was preferred, which allows the product to be used faster and more comfortably at home or in the professional food sector.

The goal is also to promote the product as something one can drink or use all year round, from a refreshing soda to a hot beverage or an ingredient in a cake!

For this project we teamed up with elite creative forces, like Illustrator Adamantia Chatzivasileiou, 3D Designer Poppy Zafeiraki (P Studio), and copywriter Rieke Hümpel (OBEN Werbung).