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Chad Michael Studio Develops Packaging and Label Design for Stone Street New Bourbon Founder’s Edition

Chad Michael Studio Develops Packaging and Label Design for Stone Street New Bourbon Founder’s Edition

Introducing a groundbreaking collaboration between Jackson Family Wines and proprietor Chris Jackson: a bespoke bottle housing their inaugural foray into the world of spirits. This purebred brand is a testament to their dedication to excellence, marrying tradition with innovation in every aspect of its creation. Crafted exclusively for them, this 5-year Kentucky Straight Bourbon pays homage to the esteemed lineage of the Jackson family, celebrated for their illustrious history in horse breeding and racing.

The bottle itself is a work of art, meticulously designed to embody the essence of victory. Adorning its shoulder is the iconic “V” emblem, a symbol synonymous with triumph that has graced the silks of their jockeys for generations. The labels, gold foiled to express both the high-quality nature of the liquid within and to evoke the feeling of a trophy, add an extra layer of luxury to the package design.

Each sip of this meticulously aged bourbon reveals layers of craftsmanship and dedication, reflecting the family’s unwavering pursuit of perfection. The bourbon’s smooth, rich flavor profile is a testament to the time-honored techniques and expertise passed down through generations. It exudes notes of oak, caramel, and spice, culminating in a finish that lingers on the palate long after the last drop is savored.

More than just a libation, this bourbon represents a legacy—a legacy of passion, resilience, and the relentless pursuit of victory. It stands as a testament to the Jackson family’s commitment to pushing boundaries and setting new standards of excellence in everything they do. With every bottle raised, we celebrate not only the spirit within but also the spirit of victory that propels us forward.

CREDIT

  • Agency/Creative: Chad Michael Studio
  • Article Title: Chad Michael Studio Develops Packaging and Label Design for Stone Street New Bourbon Founder’s Edition
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Dallas
  • Market Region: North America
  • Project Deliverables: Brand Design, Product Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: bourbon, whiskey, gold foil, label design, package design, bottle, glass bottle, kentucky

  • Credits:
    Design Agency: Chad Makerson Michael
    Client: Stonestreet Whiskey

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