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Hi! Estudio Creates a Tequila Inspired by Chaos and Dreams

Hi! Estudio Creates a Tequila Inspired by Chaos and Dreams

The Mexican personality is a vibrant tapestry woven from the threads of history, culture, and tradition. It is a rich mosaic that reflects the complexity of the nation, resonating with the colors of its customs and the depth of its language. Mexican culture stands as a testament to the resilience and creativity of its people, showcasing a diverse array of traditions, art forms, and culinary delights.

At the heart of Mexican culture lies tequila, a spirit deeply intertwined with the country’s identity. It embodies the spirit of fiesta and celebration, serving as a symbol of national pride and heritage. But within this landscape of tradition and history, there exists a space for innovation and creativity. This is where Caótico emerges, a tequila inspired by the surreal, by the spark that ignites when tradition meets fantasy.

Caótico is more than just a drink; it is a journey through the labyrinthine corridors of Mexican thought. It captures the essence of complexity, distilling the chaos of dreams into a liquid form. With each sip, one embarks on a voyage through the vibrant landscapes of Mexican imagination, where reality blurs with fantasy, and the ordinary becomes extraordinary.

This tequila pays homage to the boundless creativity and ingenuity of Mexicans, drawing inspiration from their millennia-old beverage culture. From the ancient rituals of pulque to the modern-day distillation techniques of tequila, Caótico encapsulates the spirit of innovation that has defined Mexican libations throughout history.

But Caótico is not just a reflection of Mexican culture; it is also a bridge to the world. Through its dreams and flavors, it forges ahead on different continents, conquering new lands and palates with its unique charm. Like a nomad traversing the desert sands, Caótico carries the essence of Mexico to distant shores, inviting the world to experience its magic.

In a world often characterized by division and discord, Caótico serves as a reminder of the power of unity and creativity. It transcends borders and barriers, bringing people together in a shared appreciation for the beauty of Mexican culture. With each bottle, Caótico tells a story—a story of resilience, of passion, and of the enduring spirit of Mexico.

As the sun sets over the agave fields and the stars illuminate the night sky, Caótico whispers its secrets to those who dare to listen. It is a testament to the limitless possibilities that arise when chaos and dreams collide—a tribute to the indomitable spirit of Mexico and its people. So raise a glass, dear friends, and join us on this journey through the surreal landscape of Caótico.

CREDIT

  • Agency/Creative: Hi Estudio
  • Article Title: Hi! Estudio Creates a Tequila Inspired by Chaos and Dreams
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Tepatitlan Jalisco
  • Market Region: Global
  • Project Deliverables: 3D Art, 3D Modelling, Animation, Art, Art Direction, Brand Architecture, Brand Tone of Voice
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: design, hi estudio, packaging, tequila, mezcal, mexico, tequila premium, minimal, design, tequila design, hi studio, hi estudio, branding, brands, brand, mexican design, tepatitlan, jalisco, mexico,

  • Credits:
    Gabriel Cuevas Franco: Gabriel Cuevas Franco

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