Polar Unveils Dynamic New Identity for Global Energy Leader, Flexidao

Polar proudly announces the launch of Flexidao’s bold new identity, marking a significant milestone in the evolution of the global energy brand.

Flexidao empowers energy, sustainability, and risk management teams with cutting-edge tools to navigate and optimize their clean electricity portfolios, driving efficiency, reducing compliance risk, and amplifying their clean energy impact.

Originally engaged to revamp Flexidao’s digital presence with a new website, Polar’s strategic insights during early discussions unveiled a pivotal shift in Flexidao’s trajectory. Recognizing the importance of aligning brand identity with strategic objectives, Polar embarked on a comprehensive transformation journey for Flexidao’s brand, culminating in a revamped web experience on the WebFlow platform.

Central to this transformative process was Polar’s immersive discovery phase, conducted on-site at Flexidao’s Barcelona headquarters. Through collaborative workshops and in-depth exploration, Polar gained profound insights into Flexidao’s intricate offerings, enabling the crafting of a compelling brand narrative tailored to resonate with key stakeholders.

The Flexidao team said:

“Working with Polar has been a transformative journey for our brand and online presence. From the initial brainstorming sessions to the final rollout, their expertise and creative vision have been instrumental in ensuring we have a new identity that truly resonates with our core values and audience. The end result has been standout from polar. Their design and website abilities have elevated our brand tenfold, making us sleek and professional as we go to market.”

By leveraging a blend of research, creativity, and strategic foresight, Polar worked hand-in-hand with Flexidao to craft a forward-thinking brand identity poised to propel them into the next phase of their growth journey.