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When it comes to summer in France, Rosé reigns supreme, eagerly awaited by enthusiasts. That’s why our aim for the 2023 edition of Batti Batti, as we have approached it in previous ones, was to craft the identity of a great wine, to impress and entice a new audience this season.

Right from the start with this product, our work has transcended mere labeling; as we have envisioned an evolving identity, capturing the essence of each edition while paying homage to the wine’s unique elements.

Embracing a fun vibe, trendiness, and approachable elegance, we set out to mirror the very spirit of summer, infusing it with a contemporary flair that sets it apart.
Centering on its name – a charming Provençal expression evoking the heartbeat of meeting someone for the first time – we saw summer rendezvous as the perfect inspiration for this wine, curating a symphony of vibrant colors and simplicity.

With this edition, we’ve not only delighted Le Petit Ballon’s subscribers but also welcomed new aficionados into the rosé universe, thanks to a contemporary identity that pays homage to its heritage while embodying the fresh spirit of summer.

The Batti Batti logo still stands as our timeless anchor, allowing us to riff on its design with each passing year, ensuring a journey that’s as dynamic as it is delightful.