This collaboration arose from a genuine, authentic and intense exchange. Happycentro tooks care of refreshing the identity of the brand, bringing meanings and symbolic values into the contemporary market context. They also designed the design system from which the new labels were derived; they took care of the layout, the choice of fonts and finishes, and of the illustrations and the entire iconographic apparatus of the brand.
Boschetti is a historic Venetian food company, founded at the end of the 19th century. Founded as a distillery in 1891, in Montecchio Maggiore, since 1902 they dedicated themselves to creating recipes for the production of jams and the first mostarde thanks to the skilful processing of mustard seeds. Even today it produces mostarde, mustard sauces and compotes, using raw materials from the Italian agricultural supply chain.
Happycentro was asked to build a project starting from the brand’s heritage, a visual identity and a strong packaging design system for newly recipes and new range of products. A new way for the brand to improve the perception of the extraordinary quality of the product, as an excellent expression of a territory. An engaging process to bring to life a new multichannel communication strategy.
To capture the heritage essence of the brand, they illustrated an amazing set of sophisticated illustration, with warm and glamour vintage style. An unique special touch adds an extra layer of authenticity and emotional connection to the product and its local row materials.
Scope of works: Naming, Art Direction, Branding, Illustration and Packaging Design System
CREDIT
- Agency/Creative: Happycentro
- Article Title: Fratelli Boschetti Brand Identity and Packaging Redesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Verona
- Market Region: Europe
- Project Deliverables: Brand Identity, Illustration, Packaging Design, Photography
- Format: Can, Jar
- Industry: Food/Beverage
- Keywords: Moutarde, Mostarda, Jars, Can, Redesign, Brand Redesign, Packaging Redesign, Packaging System
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Credits:
Project Management: Federico Padovani
Art Direction: Federico Galvani
Illustration: Erica Zipoli
Graphic Design: Federico Galvani, Erica Zipoli & Mattia Cristini
Printed by: Autajon Labels Grafiche Seven SpA
Photography: Federico Padovani & Federico Galvani
Client: Boschetti Alimentare SpA
