In a powerful demonstration of commitment to community empowerment and youth support, Gloves Not Gunz and Urban Yogis UK have joined forces to become ‘BE Inspired.’ The new organisation is set to embark on this exciting chapter, sporting a striking identity created by international brand consultancy, JDO.

BE Inspired is committed to fostering positive change in the lives of young people with an extensive range of programs covering mentoring, therapy, education, employment opportunities, and community enrichment initiatives. The decision to merge reflects the tremendous growth and positive influence both Gloves Not Gunz and Urban Yogis UK have achieved within the local community. Fiona Florence, Managing Director at JDO Global, was personally motivated to get involved and facilitated a partnership wherein JDO created brand positioning and a new identity aligned with BE Inspired’s mission.

“I grew up in South London and have witnessed first-hand the struggles young people face there,” Florence reflects. “That’s why supporting initiatives that uplift and empower them means a lot to me. At JDO, we’re always looking for ways to use our creativity to give back and BE Inspired gave us that opportunity. We know charities operate in a competitive landscape, and that a strong brand identity can really make a difference. Our goal was to create a powerful brand that truly represents BE Inspired’s commitment to empowering local youth, helping them make positive choices and excel in life. The rebrand will also help in securing larger funding opportunities for BE Inspired, enabling it to make an even greater impact.”

The resulting identity stands as a testament to this vision, marked by bold graphics that effortlessly traverse corporate settings to resonate with teens and the local community alike. Andy Briscoe, Creative Director at JDO, explains, “Every element of the design, from the angular wordmark to the vibrant colour palette, embodies the momentum and personal growth intrinsic to BE Inspired’s mission. Its flexibility allows it to amplify messaging and engage with imagery to enhance the brand’s dynamism.

JDO’s collaboration with BE Inspired also extended to the development of a comprehensive suite of assets, including usage guidelines, ensuring a consistent and dynamic presence across various touchpoints, from website and digital platforms to OOH and merchandise.

“We cannot thank JDO enough for the work they have done on our rebrand,” comments Adam Ballard and Ben Eckett, BE Inspired Founders. “From start to finish, the process has been seamless and JDO have involved us at every stage, working together to bring our vision to life. JDO not only understood the strategy behind our rebrand, but worked to understand our audience, and stakeholders. We are absolutely thrilled with our new branding and feel honoured to have worked with such an incredible agency.”