We were deeply honoured to receive the invitation from the incredible Gelatiere Chef, harlengelato, and the esteemed team at @hiagohass, to embark on a journey to breathe life into a dream through the branding of cremalabgelato. It has been an endeavour both challenging and profoundly rewarding.

Drawing inspiration from the rich tradition of Italian culinary artistry, where the quality of ingredients reigns supreme and the pursuit of pleasure is paramount, we set out to create a brand that encapsulates these timeless values. Our central concept, ‘Timeless Happiness’, serves as the cornerstone of the brand’s ethos, reflecting the enduring joy that comes from savouring each delightful moment.

In crafting the visual identity of Crema Lab, we sought to evoke a sense of nostalgia, warmth, and authenticity. The logo, meticulously designed to capture the essence of artisanal craftsmanship, serves as a beacon of quality and tradition. From the carefully chosen color palette to the playful typography, every element is imbued with the spirit of Italian gelato-making heritage.

Beyond the logo, our collaboration extended to developing a comprehensive branding strategy that encompasses not only the physical store but also digital platforms and points of sale. Each touchpoint has been thoughtfully curated to ensure a seamless and immersive brand experience, inviting customers to embark on a journey of discovery and delight.

At the heart of Crema Lab lies a profound sense of connection—to the past, to the present, and to the countless moments of joy that lie ahead. It is a place where memories are made and cherished, where every scoop of gelato tells a story, and where the simple act of indulgence becomes a celebration of life itself.

None of this would have been possible without the collaboration and expertise of our exceptional partners. We extend our heartfelt gratitude to the teams at furfdesignstudio, mush.eco, uzadesign, and azvjuan_ for their invaluable contributions and unwavering dedication to bringing this vision to life.

As we look ahead to the future, we are filled with excitement and anticipation for all that is yet to come. With Crema Lab, we have created not just a brand, but a sanctuary—a place where happiness knows no bounds and where every moment is infused with the sweetest of pleasures. Join us on this journey, as we continue to spread joy, one scoop at a time.