Introducing “Arbucha” – the pioneering Armenian kombucha, an embodiment of tradition, health, and natural goodness. Crafted meticulously from tea and an array of natural ingredients, this fermented elixir is not just a beverage; it’s a testament to Armenian heritage and innovation.
Our mission was clear: to encapsulate the essence of Arbucha in a label design that harmoniously merges simplicity with sophistication. We embarked on a journey of creativity, guided by the principles of minimalism and authenticity.
At the heart of the label lies the name “Arbucha,” boldly emblazoned to command attention and evoke intrigue. Below, the emblematic ingredient – be it the tantalizing sweetness of pomegranate or the refreshing zest of mint – takes center stage, a visual homage to the soul of the drink.
Surrounding these focal points is a symphony of understated elegance. A square design block, reminiscent of a canvas, provides a serene backdrop for minimalist illustrations and delicate floral patterns. These elements, inspired by the purity of nature, evoke a sense of tranquility and connection to the earth.
We delved into a palette of soft pastel hues, carefully selected to evoke a sense of calm and purity. Each shade was chosen not only for its aesthetic appeal but also for its ability to complement the natural essence of Arbucha, creating a visual harmony that speaks to the soul.
Through this meticulous design process, we aimed to encapsulate the essence of Arbucha – a drink that nourishes both body and spirit. From the first glance to the last sip, our label design is a testament to the rich tapestry of Armenian culture, innovation, and reverence for nature.
Join us in celebrating Arbucha – where tradition meets modernity, and every sip tells a story of heritage and vitality.
CREDIT
- Agency/Creative: Indigo Branding Agency
- Article Title: Packaging Design that Helps Pioneer Armenian Kombucha Brand Arbucha, Designed by Indigo Branding Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: #Arbucha
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Credits:
Marketing: Indigo Branding Agency