We developed a logo design and design system for the American logistics company VIP TRADE.

Problem: Many domestic and foreign logistics companies are in the American market, and almost all have positioned themselves with similar design solutions. Therefore, the logistics company “VIP TRADE” had difficulties clarifying its position, unlike other companies. So there was a task to create something unique that could be different from other logistics companies. Also, the company’s old logo was not adaptable and there were difficulties for implementing in brand identity.

Solution: By doing research, we found that; many logistics companies’ brand design was mostly filled with collective signs and vans. Taking this into account, we created the letter “E” of the name “VIP TRADE” by using the “WORDMARK” style in drawing the logo, similar to the line and arrow on the road. The arrow, in turn, reflects the 4 directions north, south, east and west. Every direction shows that the company can provide services all around the world.

Moreover, we have developed a design system which contains brand fonts, colours, graphic elements and styles. So, a unique and new style logo was created for the American market.

Result: As a result, the company has started implementing its new brand design on all identities. The company has put itself in a new position on the market with a unique style which caused growth in brand awareness by 35%. Furthermore, VIP TRADE has been growing year by year developing its reputation.