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Student Packaging Design Concept for Bird of Prey Carbonated Beverage by Serafima Degtyareva

Student Packaging Design Concept for Bird of Prey Carbonated Beverage by Serafima Degtyareva

“Bird of Prey” is a drink that is designed to embody a unique combination of freshness and sophistication. The packaging is inspired by the majesty of birds of prey and their natural habitat to convey this flavor and aesthetic combination in the drink.

The Bird of Prey packaging has a minimalistic style that helps strike a balance between elegance and boldness. This design emphasizes the aristocratic yet bold nature of this drink, making it attractive and memorable.

The Bird of Prey packaging design concept is inspired by majestic birds carrying their prey in their beaks. This powerful image conveys to us strength, grace and determination. The contrasting bird’s beak, which catches and reflects light, creates a compelling visual effect, instantly drawing attention to the design. The vibrant typography, reminiscent of the bird of prey’s appearance, adds an element of boldness and intrigue, giving the packaging a special appeal and mystique. This design not only reflects the strength and elegance of birds of prey, but is also intended to instill a sense of power, passion and resilience in consumers, making the product memorable and appealing.

Each can of Bird of Prey serves as a symbol of strong will and unique style. In addition to its function as a thirst-quenching carbonated beverage, it represents resilience and sophistication. The drink is meant to inspire consumers to be bold and confident, like a fashionable person navigating a complex environment. “Bird of Prey” encourages people to seize opportunities and assert their presence while maintaining their unique sense of sophistication and character.

CREDIT

  • Agency/Creative: Serafima Degtyareva
  • Article Title: Student Packaging Design Concept for Bird of Prey Carbonated Beverage by Serafima Degtyareva
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: packaging, drink, soda, juice, beverage, birds

  • Credits:
    Curator: Leonad Slavin
    3D: Serafima Degtyareva

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