Lambêjo presents the newest fruit and vegetable popsicle for dogs, which can really be enjoyed in its entirety. Even the toothpick! A refreshing and nutritious snack, made with 100% natural and hand-selected ingredients that puppies will love. Lambêjo exists to transform a common, everyday situation into a moment of fun and sharing with your pet.

Did you know that the act of smiling is not a natural expression, but a cultural one? From this information we came to an interesting conclusion. Some research on the level of communication in canines states that the relaxation of the jaw that generates an expression close to a human smile is in fact a kind of behavioral adaptation of dogs in relation to our species. Therefore, the more connection there is between these pets and their owners, the more likely it is that they will imitate your smile. With this in mind, we decided that the symbol should contain together the expression of a smile, and the gesture of licking, which in addition to symbolizing gratitude, refers directly to the name chosen to compose the brand.

The creation of the visual identity is based on the canine smile, a cultural expression. After extensive image research and several drafts, with analysis of the most friendly and appropriate format for the project, we arrived at a solution that creates a moment of fun and gratitude. Therefore, applying the Gestalt technique, we selected 6 main colors with room for the emergence of new palettes, as the company opens up the possibility of new products in the same segment.

To create the packaging we considered the current moment of the business: Opening and product testing phase. Therefore, a type of ring was designed around the popsicle’s transparent plastic wrapper, which contains all the information about the product. This way you can see the product outside the packaging.