“Bayiri,” originating from Turkey, embodies a rich tapestry of meanings.

Initially referring to the slope of a mountain or hill, it extends metaphorically to signify fallow or uncultivated fields. Expressions like “bayiri to kefali” further enrich its cultural context, portraying a careless individual. In Greece, these fields often host vineyards, adding layers to its significance.

This multifaceted essence inspired our label design, adopting a minimalist approach akin to dictionary definitions. However, faced with the challenge of legal constraints in presenting the diverse varieties of wine associated with “Bayiri,” we embarked on an unconventional strategy reminiscent of blackout poetry.

This involved selectively erasing extraneous details to reveal the word’s essence, much like the transformative process of deleting words in blackout poetry breathes new life into a “fallow” and “uncultivated” text. Additionally, akin to the cultivation of once barren fields that gives them new purpose and life, our approach aimed to distill the essence of “Bayiri” into our design, preserving its core while creating something novel.

This parallels the essence of winemaking, which involves the conversion and transformation of grape matter into something new. Each variety is distinguished not only by the wax color sealing its bottle but also by the nuanced interpretation encapsulated in this evocative term.

Through this journey of linguistic exploration and creative endeavor, “Bayiri” emerges not just as a word, but as a symbol of resilience, transformation, and the enduring power of human ingenuity.