From its inception, this gin set out to redefine the landscape of spirits in Argentina, particularly in the lesser-explored markets of the country. Desertor del Tiempo isn’t just a drink; it’s a testament to the adventurous spirit of those who seek to chart new territories and push boundaries.
With a bold vision to become a national standard-bearer, Desertor del Tiempo embodies the essence of Argentine excellence, paying homage to the country’s rich heritage through carefully incorporated national colors. This gin isn’t just about taste; it’s about paving the way for a new era of exploration and appreciation for the art of distillation. As Desertor del Tiempo continues to captivate palates across the nation, its journey is only just beginning, poised to leave an indelible mark on the global stage. it stands as a contemporary gin vapor-infused, epitomizing the perfect fusion of tradition and innovation in every sip.
Born from the epiphany of an intrepid entrepreneur who risked it all for a dream, Desertor del Tiempo embodies adventure and relentless pursuit.Tuerca Studio answered the call, shaping the elusive persona of Desertor del Tiempo—an alchemist navigating time’s corridors in search of the ultimate elixir.Our collaboration forged more than a gin; it forged a legend.
Desertor del Tiempo isn’t just a beverage; it’s a symbol of boundless ambition and the courage to defy norms. With each sip, one embarks on a journey through time, guided by the spirit of innovation
Our journey began with an exhaustive analysis of existing market offerings, followed by rapid sketching sessions in notebooks to capture the initial concept. These early sketches served as the foundation for our exploration, allowing for quick iterations and refinement. As the vision evolved, we transitioned to digital platforms, utilizing iPads for more detailed renderings and precise adjustments.
CREDIT
- Agency/Creative: Tuerca Studio
- Article Title: Tuerca Studio from Concept to Design of Desertor del Tiempo Gin
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Rosario
- Market Region: South America
- Project Deliverables: 3D Modelling
- Format: Bottle
- Industry: Food/Beverage
- Keywords: gin, spirits, label, brand identity, branding, logo, creative
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Credits:
Creative Directors: Sebastiu00e1n Petrich and Luciano Quintana