The Design Challenge
A gap in the market presented an opportunity for aQuellé to launch a kids water. The challenge was making it visually appealing and exciting for young audiences, whilst retaining water category cues that reassure mom’s that this is a healthy choice for their family.

Design Solution
We worked alongside the client to leverage the practical and sustainable benefits of the packaging. An innovative spill-free cap makes it easier to use all round. Our design concept was to create a host of characters inspired by a wild watering hole with elephants and crocs and a riverine scene with flamingos, otters and crabs. The new packaging is exciting and playful, whilst the masterbrand architecture ensures recognisability.

The Result
aQuellé Splash punches out on shelf, enticing kids to make healthier beverage choices and creating a fun-loving, fuss-free and eco-kind offering for one of SA’s leading water brands.

“Flip-top, spill-free and fun-loving. Our kids design for aQuellé is innovative in function and design.”

“Wild Water makes a splash! We’ve created a series of designs for every kid to pick-and-choose or collect-em-all.”

“We have made staying hydrated an adventure for little ones – no spills, just thrills! Our special cap ensures no mess when the bottle is shaken or turned upside down. Featuring 8 fun animals, aQuellé Splash makes every sip a delightful experience for children and parents alike!”