Navro (formerly Paytrix), is a rising star in the FinTech realm. Having already closed one of the largest pre-seed investment rounds in the industry, there was a need & desire to conduct a highly-effective strategic rebrand to reflect their growing reputation and ‘moonshot’ ambitions.

Teaming up with a renowned London-based visual artist and music producer, Fable&Co. wove a captivating brand narrative. Striking, smooth metallic forms converged, diverged, juxtaposed, and overlapped, creating a mesmerising, dynamic 3D pattern rooted in mathematical perfection.

The synthesis of materials, light, and sound culminated in a simple yet powerful brand asset, creatively and effectively communicating Navro’s core proposition: “Smoothly navigate your growth into foreign markets with maximum coverage and minimal hassle,” also encapsulated in the brand tagline “Make Money Move.”

To complement the captivating brand asset, Fable&Co. crafted a striking, technical and dynamic logo – further emulating the brands core proposition, with the forms seamlessly & effortlessly connecting into one another.

The sleek, refined, dark brand identity exudes a sense of quality & sophistication – a striking counterpoint to the modern, tech-focused brand character.
The infusion of bright pink and purple gradients against the lit black aesthetic ushers in a revolutionary brand personality, giving a sense of confidence and intent, setting Navro apart in this increasingly competitive & rapidly emerging industry.

As Navro takes its place on the global stage, it heralds not just a rebrand, but spearheads a financial revolution where businesses big and small, in any corner of the world, are able to transact effortlessly and securely.

Navro’s new website needed to convey a sense of boldness, dynamism & innovation, whilst balanced with a robustness to ensure a feeling of trust, credibility & experience. Our dynamic brand asset not only reflects the smooth, efficient payments, but captures the essence of a vibrant, ambitious company. The people behind Navro are vital to the success of the business, & so the authentic photography of the team, captured by renowned London-based photographer Vicki Couchman, gives a sense of humanity & approachability. The overall use of bold typography, clean space and subtle transitions, culminate in offering a rewarding user experience.