The cultural mixing is really actual and significant in the modern world. For instance, Chinese traditions are getting more and more to the Western culture, at the same time adapting to it. Many typically Asian attributes become a part of daily live for great variety of people around the World.
Considering it, in the beginning of the Green Dragon year according to the Chinese calendar, Armbrand studio created the design of the Green Gin line produced by the Bulbash LLC.
The bright Green Dragon transformed into European heraldic style is a semantic message and symbolizes both product, name and calendar occasion. Also, it could be used for the brand start campaign.
The true love for letters always used to be this studio’s strength. Lettering of the logo is made in the style of strong alcohol, which fits the other design elements and supports the gin theme itself, combining modern fonts trends with uniqueness. A large word is seen from afar and immediately shows the product category on the alcohol shelf.
The label forms an integrated whole with the voluminous plant embossment on the bottle, and rhymes with it through a classic Victorian pattern.
Today’s life speed makes people to spend as little time as possible for making decisions, so diversity in the series is done through noticeable and understandable color coding. Unique personal illustrations that clearly and attractively present the taste of the product, complete the balanced image.
As the result, we have got the modern gin line outstanding on the shelf.
CREDIT
- Agency/Creative: ARMBRAND
- Article Title: ARMBRAND Enhances Green Gin’s Distinctive Design, Influenced by the Year of the Dragon
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Belarus
- Agency/Creative City: Minsk
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Design, Illustration, Label Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: ARMBRAND, Green Gin, bottle design, label design, alcohol
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Credits:
Creative Director: Arman Auzhanov
Illustrator: Tatiana Zayats
Designer: Tatiana Zayatseva
Visualisation: Illia Khvorik