In a world where non-alcoholic beverages are gaining traction, Naked Life Spirits emerges, offering classic cocktail-inspired drinks sans alcohol. Positioned strategically in leading supermarkets and online platforms catering to the non-alcoholic market, they’ve become a go-to choice for those seeking sophisticated alternatives.
Our collaboration with Naked Life Spirits aimed to visually articulate their brand essence. With a clear project brief in hand, our task was to showcase the quality of their cocktails while embodying the brand’s mission. Through a meticulously planned studio photoshoot, we endeavoured to craft an aesthetic that echoed Naked Life Spirits’ commitment to elegance and inclusivity. Drawing inspiration from their message of embracing life’s moments fully, without compromise, we embarked on a journey to capture the essence of each cocktail.
The outcome? A captivating series of images that not only highlight Naked Life Spirits’ craftsmanship but also convey their empowering message of choice and authenticity. From the gentle, dreamy lighting to the minimalist compositions, every detail was carefully curated to evoke a sense of aspiration and refinement. As the non-alcoholic sector continues to flourish, our commitment remains steadfast in crafting narratives that inspire and resonate with consumers. Through our collaboration, we’ve not only elevated the presence of Naked Life Spirits but also sparked a conversation about the limitless possibilities of living a life without compromise.
CREDIT
- Agency/Creative: Social Fixation
- Article Title: Social Fixation Creates Packaging Design for Naked Life Spirits a Non-Alcoholic Beverages
- Organisation/Entity: Agency
- Project Type: Photography
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Oceania
- Project Deliverables: Advertising Photography, Photography, Photography Styling, Product Photography
- Industry: Food/Beverage
- Keywords: no alcohol, alcohol free, photography
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Credits:
Creative Director: Mirko Bonmassar
Stylist: Hannah Jantos
Photographer: Jake Roden
Visuals: Chanelle Chung