In crafting the image of this charming family-owned winery nestled amidst the picturesque landscapes of the Marche region in Italy, we found inspiration in their Sangiovese Riserva wine: Rosso Togo, translating to “Excellent Red.” The word “togo,” no longer used in contemporary Italian, evoked imagery akin to the futurism of artist Fortunato Depero. It transported us to a bygone era, where innovation and creativity flourished.

Throughout the 20th century, particularly evident in advertising posters, art has woven a rich tapestry around the theme of wine, symbolizing a lifestyle characterized by joy, simplicity, and authenticity. Depero’s work thrived in a historical period where wine was celebrated as a symbol of warmth, passion, pleasure, and sensuality, serving as a conduit for every form of expressive freedom.
Rosso Togo and Olimpia epitomize this narrative, representing the unique story of Luvia. They transcend mere wines, embodying the essence of Luvia and its familial values. Each sip of Rosso Togo and pour of Olimpia contributes to Luvia’s evolving tale — one rooted in freshness, authenticity, and enduring charm.

Moreover, every year, these wines will feature different labels, each evolving the story of its protagonists. This approach creates collectible bottles that further enrich the narrative of Luvia, connecting enthusiasts worldwide to the timeless allure of winemaking, blending innovation, tradition, and unwavering passion. It’s a testament to the ongoing journey of Luvia, where each vintage brings forth a new chapter, ripe with possibility and intrigue.