c(~)ffy is a unique branding concept for a coffee shop that specializes in serving high-quality coffee and baked goods. This coffee shop stands out because of its creative use of typographic symbols as icons. The symbol (~) used in the logo represents coffee bean and is a perfect visual representation of the brand. It makes it easy for customers to recognize the brand just by looking at the logo.

The c(~)ffy identity uses the Helvetica Now Display font in Regular and Bold variations. The use of this font gives the logo a modern, clean, and simple look, which is in line with the brand’s identity. The typeface is also legible, making it easy for customers to read the brand name.

In addition to the coffee bean (~), c(~)ffy also uses other typographic symbols like cake <°}, croissant §, cinnamon roll @, waffles #, and more to represent different offerings. These symbols not only make the brand visually appealing but also help customers remember the offerings easily.

This collection of icons is an excellent way to enhance the visual appeal of this concept. They can be used in a variety of ways such as posters, menus, boxes, and more. These icons feature delicious baked goods images that make this branding style super simple yet memorable.

The responsive identity of c(~)ffy allows for the creation of new icons in a creative way, which keeps the brand fresh and exciting. The use of typographic symbols as icons also helps to differentiate c(~)ffy from other coffee shops in the market.