Fable&Co. embarked on a transformative journey alongside CBR Sustainability Partners, a progressive consultancy committed to fostering sustainable change. CBR partners with businesses and industries with a clear mission – to catalyse innovation, facilitate informed decision-making, and deliver a positive impact that resonates beyond conventional boundaries.

The transformation required for a sustainable future demands a radical yet meticulous approach. CBR recognises this critical need for change, and position themselves as consultants, technical project developers, and deal advisors, providing invaluable technology, business, and regulatory expertise to navigate the intricate and complex sustainable landscape.

The circle at CBR represents the many positive aspects of working together towards their mission of driving positive sustainable change and symbolic of their collaborative spirit. It represents commitment, enlightenment, and infinity, mirroring thier unwavering focus on sustainability and innovation. This emblem stands for regeneration, unity, parity, and wholeness, capturing the essence of collaboration within the CBR team and their shared goals with partners and clients.

CBR’s new brand identity is a striking visual testament to progression, dynamism, impact, and opportunity. Crafted to convey a sense of forward motion, it symbolises the relentless march towards the future.

The design radiates energy, commanding attention and leaving an indelible mark. It resonates with purpose, embodying the boundless potential of opportunity that comes with sustainable practices, innovation and collaborative problem-solving.

Central to CBR’s fresh visual identity are artworks that exude a striking, charming, and inspiring essence. These bespoke creative brand assets seamlessly blend three core elements – the circle asset, industry and nature. The carefully selected landscape images, meticulously cut out, create a backdrop for our distinctive circle asset. Meanwhile, the grid asset, consistently overlaid onto the background image, maintains a cohesive and visually appealing element across all artworks.

Through collaboration, innovation, and a bold brand identity, CBR stands poised at the forefront of shaping a future that is both impactful and enduring.