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Minimum Fast Food Visual Identity and Packaging Design Created by Mousa

Minimum Fast Food Visual Identity and Packaging Design Created by Mousa

“Minimum, Maximum Yum!”

Step into the enchanting realm of Minimum, where culinary excellence meets the artistry of fast food dining. With a modern visionary crafted by MOUSA, we invite you on a journey through our vibrant visual identity and packaging, designed to elevate your fast food experience to new heights.

Minimum, located amidst the bustling streets of Cairo, Egypt, prides itself on offering an eclectic mix of culinary delights, each meticulously prepared with unwavering attention to detail. From the savory allure of traditional Italian pasta dishes to the tantalizing aroma of piping hot pizzas adorned with the freshest ingredients, our menu promises to ignite your taste buds and satisfy every craving.

In the spirit of innovative brands that captivate with vibrant visuals, Minimum beckons you to explore a world where flavor meets flair, and convenience intertwines seamlessly with sophistication. It’s not just about grabbing a quick bite; it’s about embarking on a culinary adventure that celebrates the essence of modern living.

Much like a diverse palette of flavors mirrors the multitude of tastes, Minimum’s contemporary designs present an array of culinary specialties, offering a curated collection that effortlessly captures the imagination and sparks inspiration.

The visual narrative of Minimum, reminiscent of delectable toppings on a culinary masterpiece, not only captures attention but also weaves a distinctive and compelling story. Each dish tells a tale of creativity, where flavor and presentation harmonize to create an immersive experience for the diner.

Typography at Minimum engages in a delicate dance of occasional flourishes and curves, echoing the brand’s essence and serving as a perfect representation of its identity. It’s not just words on a menu; it’s a visual language that communicates the brand’s commitment to quality and innovation.

Creative copywriting and innovative Slogan and Crafted by Amr Allam.

Minimum – a sanctuary where each dish is not just food but a storyteller, and your dining experience evolves into a dynamic canvas of culinary artistry. Immerse yourself in the narrative of Minimum, where flavor meets flair, and every meal becomes a chapter in the unfolding story of fast food innovation.

CREDIT

  • Agency/Creative: Mousa
  • Article Title: Minimum Fast Food Visual Identity and Packaging Design Created by Mousa
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Copywriting, Creative Direction, Packaging Design, Typography
  • Industry: Food/Beverage
  • Keywords: Branding, Packaging, Brand Identity, Logo Type, Typography, Modern Design, Branding, Visual Identity, Art Direction

  • Credits:
    Art Director/Designer:: Mohamed Mousa
    Creative Copywriter:: Amr Allam

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