Introducing Thaal Express: Savor the Soul of India in Every Bite – Brand Design by Wortham Digital
Thaal Express isn’t just a quick-service restaurant; it’s a culinary journey through the heart and soul of India. We’re on a mission to bring the authentic flavors of India to your plate, crafted with love and care, just like grandma used to make.
When you step into Thaal Express, you’re not just walking into any eatery; you’re entering a world where tradition meets innovation. From the moment you lay eyes on our logo, you’ll know you’re in for something special. With its bold Hindi and English fonts, carefully crafted to maintain authenticity while appealing to a global audience, our logo is a symbol of our commitment to excellence in every aspect of our brand.
But it’s not just about looks. Our vibrant purple and yellow color scheme isn’t just eye-catching; it’s a nod to the rich spices and aromas that infuse every dish we serve. From the fiery curries of Rajasthan to the fragrant biryanis of Hyderabad, we’re here to take your taste buds on a journey across India’s 27 states.
And speaking of culinary delights, have you seen the packaging? Each Thaal Express meal is not just a feast for the taste buds; it’s a work of art, meticulously designed to showcase the vibrant flavors and aromas of India’s diverse cuisines.
And speaking of authenticity, have you seen our illustrations? Each one is a labor of love, capturing the essence of the diverse people and cultures that make up our beautiful country. It’s our little way of saying “welcome home” to every diner who walks through our doors.
So, the next time you’re craving a taste of India, come join us at Thaal Express. Because here, it’s not just about the food; it’s about the memories we create and the stories we share over a delicious meal.
CREDIT
- Agency/Creative: Wortham Digital
- Article Title: Expressing Indian Tradition: The Thaal Express Brand Design for QSR Restaurant and Services
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Delhi
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Branding
- Industry: Food/Beverage
- Keywords: Food, QSR, Brand Identity, Indian Brand, Tradition
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Credits:
Sr. Visual Designer: Aryan Rajput
Creative Director: Ashish Kabir