Thalassini Karali is an agronomist and landscape architect based in Athens, dedicated to transforming spaces into flourishing havens of beauty and sustainable productivity. Her approach relies on her scientific knowledge as a means to fulfill her clients’ architectural and aesthetic needs in a sustainable and well executed manner.

Our overall approach was minimal, combining elements of geometry and flower’s parts to create the symbol of the identity. Sans-serif typography, muted color palette, rough textures and close up photography develop the visual language of the identity.

The logotype features a monogram as a symbol of her initials in Greek. The typographical treatment is as simple as possible, as to reflect the dual nature of Thalassini as both a scientist and designer. This treatment also allows for the identity to be applied on any photograph of any space or plant.

Every item included in the stationery system is printed using off white recycled paper, with all graphics placed on it being of small size. This forms a solid identity, while being as simple as possible.

While she focuses on her social media more, the website also reflects the simplicity of the brand’s image by being minimal and to the point. Designed mobile first, it’s meant to showcase the projects along with a few words about them and guide the user to contact Thalassini.

All the above choices compose a brand that showcases a calm and collected character, suitable for a professional that combines science with design.