Kiwi Garden Coffee Roasters (Health) is a series of ground coffee from Brazil with various additives like cacao, cinnamon, chili and a few others. Currently the series contains seven flavors.
The concept of design emphasizes simplicity, functionality, and eco-friendliness.
Kiwi Garden Coffee Roasters (Health) provides a packaging solution that marries practicality with environmental awareness. Their approach ensures consumers can enjoy their favorite coffee blends conveniently while also making eco-friendly choices.
The packaging is distinguished by its use of transparent stickers, each printed with a unique color corresponding to the flavor additives in the coffee. These stickers, when applied to the metal cans, create a striking visual effect reminiscent of metallic sheen, enhancing the overall appeal of the product without resorting to excessive marketing gimmicks.
A key aspect of the packaging design is its eco-conscious approach. Both the metal cans and labels are made from fully recycled materials, reflecting the brand’s commitment to sustainability and reducing environmental impact.
In terms of communication, the packaging prioritizes clarity and ease of identification. The color-coded stickers make it simple for consumers to differentiate between the various flavor options, while also contributing to a cohesive and visually appealing aesthetic.
Overall, Kiwi Garden Coffee Roasters (Health) presents a packaging solution that combines practicality with environmental responsibility, offering consumers a convenient and eco-friendly way to enjoy their favorite coffee blends. Chears!
CREDIT
- Agency/Creative: Punkt Widzenia
- Article Title: Kiwi Garden Coffee Roasters
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Łódź
- Market Region: Europe
- Project Deliverables: Art
- Format: Can
- Industry: Food/Beverage
- Keywords: coffee
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Credits:
Designer: Punkt Widzenia