Problem
Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water, and sun.

Task
The challenge was to craft a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.

Solution
To tackle Soluna’s branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement.
1) Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.
2) Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from website design to brochures, social media profiles, and promotional items.The abstract logo, grids, typography, and colors were applied consistently to maintain a cohesive and recognizable brand image.
3) Identity System for Different Channels: I created a system that could be used in various ways to connect Soluna with their customers and show their brand’s values.

I worked closely with the Soluna team, sharing ideas, getting their thoughts, and making improvements along the way. This back-and-forth helped make sure that the final designs met their expectations and represented their brand well.