Pizza Bordi, “pizza border” in Italian, is a pizzeria that goes beyond traditional norms. Through a pixel art logo and a checkered pattern in red, light blue and cream colors, the brand crafts a unique identity. The retro gaming-inspired logo sparks nostalgia, while the checkered pattern on packaging and floor mosaics featuring a pixelated pizza slice offer a unified visual experience. From pixel art logos to pizza-inspired illustrations and checkered patterns, Pizza Bordi’s creative brand identity would stand out in the pizza industry.

The logo pays homage to retro gaming aesthetics, tapping into a sense of nostalgia that resonates with customers of all ages. Customers stepping into Pizza Bordi are greeted by this familiar pattern with checkered floor mosaics, instantly transporting them to a cozy Italian trattoria where every slice tells a story. Beyond its visual elements, Pizza Bordi’s brand identity is a testament to the power of storytelling. The pixelated pizza slice featured in the floor mosaics serves as a playful nod to the brand’s primary offering, inviting customers to embark on a culinary journey with each visit. From the moment customers enter the pizzeria to the moment they unwrap their piping hot pizza, every detail reinforces the brand’s narrative of exploration and discovery.