Client
Aceites La Matilla was born from children of olive farmers with a tradition of more than 150 years. This new generation of country lovers wanted to bring a new spirit and create their own gourmet extra virgin olive oil.

Design Brief
Design the packaging of its main product, extra virgin olive oil, with an exclusive and differen- tiating design for the bottle. Associated with its two main brand values, craftsmanship and quality.
Taking as the main idea that it is an extra virgin olive oil obtained by cold pressing from traditio- nal mechanical and manual procedures. The pack we worked on was a 500ml ceramic bottle.

Design Concept
We create the entire design based on tradition, origin and care for the product that its owners have.
The La Matilla lettering is created exclusively for the brand. With a tall case and high contrast, it provides elegance and neutrality, necessary to coexist with the rest of the elements.
The illustration is the principal piece of the graphic. It shows a basket, a unique and differentia- ting element of the oil production process. In a second reading, the letter O for olive is shown. The bottle is also designed and built exclusively.
The bottle is also designed and built exclusively. The ceramic is a tribute to a traditional Andalusian art, while providing the opacity necessary for the conservation of the product.
The layout and fonts used provide the aesthetic counterpoint, with a current and exportable design.
In short, we have transferred the strengths of the product focused on the gourmet channel to a visual language that projects tradition, craftsmanship and elaboration.